When it comes to innovation in the crowdfunding field, charities should take a leaf out of premium catalogues, says Helena Rosebery.
Chuffed, a global crowdfunding platform for social causes, launched its first-ever online catalogue for the season of buying and giving in December 2016. The Christmas catalogue showcased a curated pick of gifts and experiences that were connected to live crowdfunding campaigns on the platform, each raising funds and awareness for their particular causes.
While charity Christmas gifts aren’t a new idea, Chuffed took the approach of only selling premium products and experiences that met the bar of being better than commercial gifts.
“Our belief is that if our sector can create scalable products and experiences that can rival the commercial market we could move the market into accidentally buying social good products – because they’re the better product – with all the money going back into the community,” says Chuffed CEO and Founder, Prashan Paramanathan.
To guarantee the quality of each Christmas perk, Chuffed…