According to Anna Walsh, successful fundraising campaigns are all in the storytelling, especially when it’s integrated. Read more
At just five years old, telemarketing lead conversion campaigns are relatively new to the fundraising sector. Anna Walsh shares her top tips for getting a successful one up and running. Read more
Delving into the complex realm of telefundraising, Lise Taylor discovered the dos and don’ts of this area from a couple of experts in the field. Read more
When the International Fund for Animal Welfare decided to change its bequest program, no-one foresaw just how fruitful the new telefundraising campaign would be, says Naomi Schofield. Read more
At just five years old, telemarketing lead conversion campaigns are relatively new to the fundraising industry. Anna Walsh shares her top tips for getting a successful one up and running.
If your organisation is struggling with effective management of data query issues, read on for Glenn Harrison’s helpful tips – because it matters. Read more
Asking supporters their thoughts on including Bush Heritage Australia in their wills, by mail then a phone call from a telefundraising agency, has proven effective for the national conservation organisation, Liz Henderson reveals. Read more
Ben Coverdale shares how listening to telefundraisers highlights the importance of not giving up, saying thanks, and talking like a human. Read more
Looking for ways to sustain the performance of your raffle or lottery through whatever might lie ahead? Liz Henderson asks the experts to share their tips and ideas. Read more
RSPCA NSW’s first Australian Internet Cat Film Furstival event did more than raise $100,000. Paige Gibbs reveals how a phone conversion campaign to attendees signed on 47 new regular givers with 93.62% retained at six months. Read more
The telephone is an increasingly valuable component of nonprofit fundraising programs. So your choice of supplier is important. Ashley Rose suggests seven areas to cover with agencies you’re thinking to enlist so you can be sure you’re speaking the same language and getting the best bang for your telephone fundraising buck. Read more
The word is that raffle income is either flat or falling. Liz Henderson lends an ear to the industry experts to discover their ideas for ratcheting earnings up a notch. Read more
Online social action with a phone follow up has created regular income for Greenpeace Australia Pacific. Liz Henderson explores the program’s evolution and how it rides current affairs waves to amplify numbers of both campaigners and monthly donor prospects. Read more
Nicole Richards reveals how an innovative warm phone conversion trialled in early 2014 is set to double The Shepherd Centre’s regular giving income this year. Read more
Telefundraising income skyrocketed by 67% between 2010 and 2013. Keith Elliott looks at what is behind the growth and gives the key trends in this channel based on analysis from the 2014 Pareto Fundraising Benchmarking Project report. Read more
Apple Marketing’s new bequest telemarketing service is helping charities qualify prospect lists with carefully crafted calls, explains Liz Henderson. Read more
Ashley Rose explains the keys to effective donor reactivation processes using the telephone. Read more
Voice broadcast is helping nonprofits share messages with a vast number of supporters instantly, learns Greg Johnson.
Appealing to a wider donor demographic and rejuvenating their fundraising program were key motivations for RDNS (Royal District Nursing Services) to embark on a foray into telefundraising. Jeremy Bradshaw traces RDNS’s path to develop a comprehensive and successful telefundraising program.
With few donors and a sharp increase in demand for its services, Lifeline had no choice but to acquire more supporters. Jeremy Bradshaw outlines how Lifeline took up the telefundraising mantle and has not looked back.