Individual giving

Retention is the new acquisition

With acquisition costs rising and retention rates falling, retaining the donors you have is one of the most important things your charity can do. Dearne Cameron explores why you should steward first, ask second....

Defining the data revolution

Martin Soley shares the key trends he sees impacting on organisations in the nonprofit sector and five recommendations that will make the difference to your donor data. Read on to see his 5 tips to stay ahead of the game....

Fundraiser profile: Kerry Nairn

A trained bee keeper who loves motivational segmentation and is passionate about fundraising? Meet Kerry Nairn, who is Individual Giving Manager at Australian Red Cross, and who is speaking at our upcoming Fundraising Forum in early September. F&P Editor Lise Taylor reports. ...
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