Good branding and business identity are essential to any organisation. Here’s how these three nonprofits approach it. Anthea Iva, The Director of Redstone Marketing, asks three fundraisers for their perspectives. Read more
It is only in the past three years that middle donors have really been targeted in Australasia. Here Fiona McPhee and Ruthann Richardson explore the benefits of, and what’s involved in, building this significant group. Read more
Although fundraising opportunities abound, nonprofits keen to expand into Asia need to know doing so cannot be taken lightly says Megan Mulia from Asialink Business. Read more
Jo Garner explains why, when working on a new project or fundraising campaign, it’s essential to begin with a clear brief prior to engaging a consultant – and to work with the ‘right’ supplier. Read more
Here’s how two Chief Executive Officers, Snowdome Foundation’s Miriam Dexter and Nicky Long from Maddie Riewoldt’s Vision, successfully collaborated for research and fundraising. Lise Taylor reports.
Renata Bernarde says if you would like to obliterate your fundraising efforts you simply need to follow these five steps. Read more
In this re-run from Hilborn Charity eNews, Canadian fundraising expert Gail Picco shares her views on the 15% charity overhead myth. Read more
Having spoken with a range of experts in the field, Lise Taylor says 2017 is set to be the year of innovation in fundraising, with digital technology, greater professionalism and enhanced transparency the keys to meeting increasing competition in the market. Read more
From challenges and overall results to new initiatives and future opportunities, five fundraisers reveal their thoughts about the current state of play for the fundraising sector. Lise Taylor reports. Read more
What’s your view on using ‘guilt’ and ‘shame’ messages for fundraising? Three fundraisers provide their perspectives. Read more
According to Anna Walsh, successful fundraising campaigns are all in the storytelling, especially when it’s integrated. Read more
An organisation that helps businesses clear excess stock and at the same time stretches the charitable dollar further by distributing brand-new goods to charities for Australians in need? That’s exactly what Good360 is doing, says Susan Wallis. Read more
Have you ever been in a situation where you did everything ‘by the book’ and things did not go as expected? In fact, they went the exact opposite of expected? Alice Ferris discusses why sometimes you have to break the fundraising rules. Read more
There is an increasingly heartfelt debate within fundraising about the use of so-called ‘negative’ and ‘positive’ imagery. Derek Humphries argues it is time to move beyond these simple notions to develop an approach that can unite fundraisers, programs teams, policymakers and everyone else in the sector. Read more
Concerned about your charity volunteer attrition rates? Adrian Sargeant delves into the research to discover ways to retain these essential people. Read more
Mark Vaughan reveals why concepts of trust and reciprocity are so beneficial to the behavioural economics of charitable giving. Read more
If you’re keen to get your fundraising communications strategy right, read on for Ranya Alkadamani’s three major tips on attracting people to your cause. Read more
What you can learn from one of the largest fundraising campaigns in Australia? Tim Gower discusses the World Vision 40 Hour Famine.
Sean Triner says curbing the fundraising sector’s best acquisition channels will not help it avoid the commotion currently being experienced in the UK. Read more
With technological advances arriving thick and fast and the subsequent evolution of user behaviour – think mobile ‘wallets’ and the Internet of Things – Dr Steve Francis explains fundraisers need to be more digitally savvy than ever before.