According to Peter Muffett, today, via neuroscience, researchers are learning how to use storytelling to change your brain chemistry – and influence your fundraising activities. Read more
Is there a more rewarding and more under-resourced form of fundraising than bequests? Angeline Swan explores the potential of film to inspire gifts in wills by making powerful and lasting connections. Read more
What’s your view on using ‘guilt’ and ‘shame’ messages for fundraising? Three fundraisers provide their perspectives. Read more
There is an increasingly heartfelt debate within fundraising about the use of so-called ‘negative’ and ‘positive’ imagery. Derek Humphries argues it is time to move beyond these simple notions to develop an approach that can unite fundraisers, programs teams, policymakers and everyone else in the sector. Read more
A self-confessed documentary junkie, Peter Muffett shares seven of his favourite fundraising documentaries, along with his thoughts on how the genre can inspire fundraisers across the sector. Read more
One of the scariest things in the world is a blank piece of paper. Where do you start? Derek Humphries suggests how you can get started to produce a script for a fundraising film. And you’ll find the tips work for almost any other form of fundraising too. Read more
Inspiring people to respond to your DRTV appeal is just the start of ensuring a successful campaign, as Lauren Trembath explains.
Recent coverage of refugee issues has reminded us of the importance of powerful images to drive supporter engagement. And beyond this, we’ve seen that if good causes don’t tell great stories, then supporters will create their own, better, stories without us. Move too slowly, and your cause becomes redundant, as Derek Humphries explains. Read more
How often have you been shown a film about your organisation and asked for your thoughts? What are you actually being asked? And how do you judge what’s good and what isn’t? Peter Muffett proposes a new way to answer these questions. Read more
Whether you operate at state level, nationally, or internationally, at times your cause may need to respond to an emergency. How should you decide if urgency DRTV is an option for you? Peter Muffett shares his experience.
In order to work effectively, DRTV must concentrate a great deal of fundraising best-practice into 60 seconds. And as such, it’s a great reminder of where fundraisers often go wrong, Derek Humphries explains. Read more
The sector’s mystery shopper, Stephen Mally, holds a mirror to Asia-Pacific not-for-profit organisations based on his most recent observations as a donor. Read more
The debates about reason versus emotion, and ‘positive’ versus ‘negative’ imagery have been around in fundraising for decades. Having noticed a new edge creeping into the language being used, Alex Daniel weighs in with his point of view on the issue. Read more
Peter Muffett explains how to get the best results from film footage you gather of your work in the field – at home or overseas. Read more
When your cause is difficult to explain, sometimes the best way to seek a regular gift via television is to give something away. Derek Humphries and Alex Daniel reveal why. Read more
Derek Humphries shares secrets for sustaining success from direct response television fundraising. Read more