The most successful direct mail appeal in Peter Mac’s history also kept faith with fundamental fundraising principles, says Carl Young. Read more
Charities can save themselves a lot of money and improve their marketing by making sure their data is up to date and accurate, says Glenn Harrison. Read more
Anthea Iva, the Director of Redstone Marketing, asks fundraisers from three very different charities what they have been doing to improve their direct mail marketing results. Read more
When Lise Taylor caught up with Sally Shepherd, she discovered how Vision Australia’s Lucky Puppy lottery merger has managed to garner great fundraising results.
Mark Sayle explores the evolution happening in people’s letterboxes and offers some tips for improving your own charity’s direct mail response rates.
Mark Sayle explores the evolution happening in people’s letterboxes and offers some tips for improving your own charity’s fundraising mailouts. Read more
It’s an age-old debate, whether creative really does play a significant role in direct mail responses and results. How are charities testing this, what are they seeing, and how are they using their discoveries to grow? Jodie Dany, the Senior Designer at Redstone Marketing, asks three fundraisers for their perspective. Read more
Rochelle Nolan reveals how Children’s Hospital Foundation dropped the premium from a Christmas 2015 acquisition mailing that has nearly broken even already. Read more
Are your charity’s fundraising results challenged by increased competition and donor expectations? Anil Nair explains how Propensity Modelling can help, by enabling you to target donor communications much more than you can with traditional static segmentation. Read more
Jill Ruchel suggests some surefire ways to make people want to read on in your donor communications.
Jaclyn Moore reveals how the Baker IDI Heart and Diabetes Institute is stewarding donors acquired through direct mail and helping them lift their giving to the next level. Read more
With increased costs and consumer behaviours shifting due to the rise of digital technologies, it might seem that direct mail is like flogging a dead horse. Not necessarily, reflects Anil Nair. Here are his suggestions to ensure your campaigns are effective. Read more
Jill Ruchel explores some elements charities must get right to inspire monthly giving.
Not all fundraisers can afford a professional campaign copywriter. Try these ideas from the writing toolbox of Frank Chamberlin to improve the quality of your donor communications. Read more
Sean Triner questions the future for direct mail, based on recent analysis of the transactional data of 74 Australian charities. Read more
Anil Nair explores the steps and strategies charities should know before they add e-mail into their direct mail mix. Read more
Lindsay May offers his top ideas for tweaking print and postage specifications for your direct mail in a way that delivers the dollars. Read more
Premium mail packs to cold lists can achieve high response rates. But how do charities manage costs and donor expectations to continue the journey of new supporters acquired this way, and are they giving again if they are transitioned into the regular direct mail program? Anthea Iva asks three fundraisers for their perspective. Read more
Charlie Paterson divulges the secrets of the unaddressed mail campaign that increased awareness
and support for the Royal Flying Doctor Service Central Operations – and won a 2015 FIA award. Read more
Asking donors to ‘invest’ rather than ‘donate’ laid the foundation for WaterAid’s successful May 2014 appeal, Liz Henderson discovers. Read more