SHINE for Kids’ first-ever crowdfunding campaign not only beat its target of $100,000 but also taught the charitable organisation a great deal about its donor base. Lise Taylor reports. Read more
Tim Egan is Regional Product Marketing Manager for Facebook Australia & New Zealand and has been working with digital content and marketing for over a decade. He built his career on understanding the dynamics of what’s possible with digital media. Lise Taylor reports.
No matter what types of digital approaches you choose to take, ongoing refinement of your fundraising can only provide benefits explains Dr Steve Francis. Read more
According to Caitriona Fay, some nonprofits need to lift their game if they want to thrive in the digital world – particularly when it comes to having the right skill set to address digital governance issues. Read more
Connecting with your nonprofit’s donors can be easily enhanced by utilising these seven straightforward tips explains Dr Steve Francis. Read more
Rich Beeston explains the benefits of using online content marketing to attract more donors – and why fundraising is all about the content! Read more
Why was House with No Steps’ bequest program a leap of faith? Laura Henschke explains what made it so successful. Read more
The Bush Heritage two-step Australian wildlife campaign has garnered great results – both in terms of lead acquisition and donor conversion. James Herlihy explains how it was achieved.
One of the most innovative advances in online fundraising in recent years is crowdfunding – but how does it work for nonprofits? Here three fundraisers discuss their success – or not – in seeking donations through this method. Anthea Iva The Director of Redstone Marketing asks three fundraisers for their perspectives. Read more
Stacey Astley-Clark explores how technology is innovating the peer-to-peer fundraising supporter journey. Read more
Marcus Lewis says a unified approach, a data collection and attribution strategy, consistent creative and clear communication will assist you in fundraising successfully through the media. Read more
Dr Steve Francis shares his top five tips to running successful online fundraising auctions to grow your donation revenue. Read more
MS Research Australia’s fundraising initiative Kiss Goodbye to MS looks set to change the landscape of multiple sclerosis research around the world. Richelle King reveals the fundamental steps to success that the nonprofit has taken. Read more
Stacey Astley-Clark explores how technology – and getting emotional – is innovating the peer-to-peer fundraising supporter journey. Read more
Jessica Macpherson shares the success story of how one small charity, St Kilda Mums, has raised $1.2 million in four years using Facebook. Read more
Facebook optimisation is far more complex than most of us realise. Laurel Papworth explains how to ensure your Facebook status updates are worth the effort. Read more
With technological advances arriving thick and fast and the subsequent evolution of user behaviour – think mobile ‘wallets’ and the Internet of Things – Dr Steve Francis explains fundraisers need to be more digitally savvy than ever before.
Shanelle Newton Clapham offers her advice on the ways in which organisations can encourage donors to improve their website donation page conversion rate.
Having researched the latest developments, discover why Jonathon Grapsas gives a big thumbs-up to the future of mobile fundraising in Australia. Read more
You can’t bore your donors into giving. Here Jill Ruchel explains how to write highly effective fundraising emails and, just as importantly, even better subject lines. Read more