Why was House with No Steps’ bequest program a leap of faith? Laura Henschke explains what made it so successful. Read more
Sourcing bequests for your organisation? Helen Merrick reveals new Include a Charity research that will assist in helping you with getting gifts in wills right. Read more
Maisa Paiva says identifying your donor segments is the key to designing and implementing a planned giving strategy for bequests. Read more
Adrian Sargeant warns that if nonprofits don’t start putting in place a ‘proper’ plan for asking for gifts in wills, they may well miss out on bequests from an entire generation of baby boomers. Read more
When the International Fund for Animal Welfare decided to change its bequest program, no-one foresaw just how fruitful the new telefundraising campaign would be, says Naomi Schofield. Read more
Asking supporters their thoughts on including Bush Heritage Australia in their wills, by mail then a phone call from a telefundraising agency, has proven effective for the national conservation organisation, Liz Henderson reveals. Read more
Ben Clark tells the story of how State Library Victoria won in a bid process to receive Dr John Emmerson QC’s bequest of rare books – the largest gift of books in its 159 year history – and accompanied by a cash endowment of $1.3 million. Read more
Liz Henderson explores how a 14-month phone campaign incorporating elements of nudge theory and social norming techniques has helped the Stroke Foundation identify over $10 million of potential future income from supporters interested in including gifts in their wills. Read more
Want to ensure bequestors are part of your organisation’s inner circle? Follow these suggestions from Evelyn Mason.
Liz Henderson discovers how Assistance Dogs Australia tripled its pool of confirmed bequestors and increased its bequest prospects sixfold with a 2014 survey and phone campaign that has now won a Fundraising Institute Australia Award. Read more
In the lead up to Include a Charity Week, a study reveals solicitors are becoming more likely to give bequest information when asked. Liz Henderson outlines some key discoveries. Read more
Some long-held views of fundraisers are challenged by new evidence from a study of Australian inheritance practices. Dr Christopher Baker, who conducted the research, and Ross Anderson reveal the key findings and explain their major implications for charity bequest managers. Read more
Ramsay Health Care founder, media entrepreneur, and billionaire Paul Ramsay AO passed away last week, leaving behind Australia’s largest ever donation by an individual, Sam Gibbs reveals. Read more
Evelyn Mason suggests nine steps you can take to promote bequest pledging when your organisation has few staff and limited resources. Read more
When Melbourne Football Club asked members to go the extra mile and support their favourite team by joining a bequest society, avid fans of the Mighty Demons were quick to respond, explains Sharon Wangman. Read more
The generosity of Beverly Shelton and her late husband Martin Schönthal is living on to support the young artists who now call Australia home, Liz Henderson finds. Read more
An integrated bequest campaign by the Australian Red Cross drew in the crowds by giving a little and talking about leaving a legacy for future generations, explains Liz Henderson. Read more
Writing a direct mail piece to solicit bequest pledges is vastly different to a cash appeal. Evelyn Mason explains the keys to a successful bequest dm approach.
A recently released study of probate records has revealed that just one in 20 Australians leave a charitable bequest. Christopher Baker and Michael Gilding share the key learnings from their research.
Experts and leaders give their views on the last 18 months across a range of fundraising methodologies and look to the future as global economic uncertainty casts a shadow over an otherwise resilient economy. Compiled by Greg Johnson. Read more