Alzheimer’s Auckland’s golf day a fundraising albatross

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Alzheimer’s Auckland has made its annual golf day a success by rolling two golf days into oneSusan Fogarty examines how the event has grown to raise NZ$153,000, with the help of corporate and community organisations.

Events are an important part of the fundraising mix at Alzheimer’s Auckland, a charitable trust founded in 1985 to provide free services to dementia affected members of the community. Based in Royal Oak, the organisation is the beneficiary of New Zealand’s biggest golf day fundraiser, which raised a net donation of NZ$153,000 for the organisation in February this year.  

 “The organisation is mindful of reducing dependency on grants and is always looking to expand into different income streams,” says Rosemary Ledingham, Alzheimer’s Auckland’s fundraising manager.

 The event has grown significantly in recent years, despite a challenging economic backdrop. Just six years ago the event raised a net donation of NZ$20,000, but since then around NZ$750,000 has been raised in total for the organisation.

 “Only a few years ago organisers found it hard to sell the last few available slots,…

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