Angela Trieste lists her must-read suggestions for seeing better results from your events.
Want more attendance and fundraising at your events? Try these ideas:
#1 – Use your networks to create unique auction items
Rather than just offering the stock-standard stuff like zoo family passes or dinner vouchers, think outside the box! Think of unique experiences or items that cannot usually be purchased, such as a celebrity chef cooking dinner in someone’s home, or a game of footy with a well-known league player in the local park. These kinds of ‘once in a lifetime’ experiences are the sorts of items guests want to get their hands on and are willing to pay a premium for. So use your networks to see who you know and what you can organise.
#2 – Manage time well
Commence planning your event a minimum of four to six months prior. The more time you have to plan, the more time you have to get as much donated as possible. And the more items and services you can get donated, the more money you will raise – it’s that simple!
#3 – Ensure you have the right people in the room
You’re better off having 250 of the right people attend your event than 500 people who are either not there for the cause or who come and don’t spend any money. If you’re struggling with table sales, try upselling tables to your corporate sponsors with a great deal, such as: ‘Buy two tables and get a 20% discount’. Be targeted in your approach when sending out invitations, so you can attract the sorts of supporters that will contribute to your cause either financially or in other ways that benefit your organisation.
#4 – Plan, plan, plan!
From the outset, make sure you identify the purpose of your event, ensure your messaging is clear and concise, evaluate the time and cost to stage your event, and market and publicise your event. Putting together an event plan which outlines all of these important components of your event will keep your event on track and see it meet all your objectives, which sometimes can get lost in the detailed planning of a function.
#5 – Create an emotional moment
There must be a moment in which the event grabs the guests and makes each person attending aware of the cause being supported, the organisation's importance in the community and, above all, the importance of the contribution by those attending. The best time to schedule this kind of moment is usually before the live auction or before asking for pledges from guests. It’s the ‘call to action’ of the night, which will spur people into putting their hands in their pockets.
Angela Trieste has been planning and executing events for more than 18 years. She established her own boutique event management and event production agency, Vanilla Bean Events, in 2009.
Angela is one of four experts who will discuss how to keep longstanding events performing year in year out, at Fundraising and Philanthropy Magazine’s upcoming EventRaise seminar in Sydney.
Register now to attend EventRaise – Learn how to grow your event fundraising
April 27 & 28, 2016
Rydges World Square, 389 Pitt Street, Sydney
EventRaise – Best practice tips for better fundraising events, from the organisers behind some of the country’s most successful gala balls, cycle rides, walks, golf days, adventure challenges, peer-to-peer events and more.