Liz Henderson reveals which organisations and people were honoured at the sector’s awards night in March.
Oxfam Australia and MS Research Australia have each taken out two awards in this year’s Fundraising Institute Australia Awards for Excellence, which saw 14 honours bestowed on 12 organisations.
Its Nepal Earthquake Appeal won Oxfam Australia awards for ‘Emergency Relief Appeal Over $5 million’ and ‘Most Outstanding Fundraising Project’ after more than 37,000 new donors gave, 1,108 of whom became regular donors (see case study on page 13).
MS Research Australia scooped ‘Special Events Under $5 million’ and ‘Most Effective Creative Campaign’ for the Kiss Goodbye to MS 2015 national awareness and fundraising campaign. This raised over $1 million in 2015 for MS research compared to $833,000 in 2014 in spite of a significant dip in corporate sponsorship. One successful strategy was seeking publicity through celebrities and bloggers, one of whom shared a daily selfie wearing red lippy (the campaign logo) through the campaign month of May.