What is coming? How will a fundraiser's role change? Anthea Iva examines how donors might give differently in the future.

Karl Kinsella

Acting Head of Fundraising, Variety The Children's Charity NSW

Branding, marketing and technology have seen fundraising become much more data driven, allowing us to test and refine our messaging and develop campaigns that resonate with donors. This has helped to shape donors' awareness of the importance of regular funding that allows nonprofit organisations to plan for the future.

With this awareness has come more accountability, especially from younger people, as donors increasingly view their support as an investment of which they wish to measure the impact and outcomes beyond simple metrics.

Donors have always wanted their money to be used well, but now are more discerning and have expectations of greater accountability. Our sector certainly understands this, although we're still in the early stages of measuring communicating impact and outcomes beyond simple metrics.

We'll be very close to a cashless society in…

Already a subscriber? LOGIN HERE

F&P brings you all the latest in fundraising including case studies, best practice, strategy, trends and benchmarks, thought leadership & industry insights.


subscribe now

  • Latest print and digital magazine edition delivered to your door, computer, tablet and mobile
  • Multi-user subscription packages at a nice price so all your staff can enjoy F&P
  • Online access to all our archived magazine articles
  • Fortnightly enewsletter
  • 20% discount off F&P conferences (save hundreds, maybe thousands of dollars a year)