Fundraising events

Fundraising events: why they work

Events junkie Martin Paul crunches the data and divulges that fundraising events need not be a poor second cousin to your direct marketing portfolio. They do, in reality, have a worthwhile part to play. Read more

Donor retention

Talking point: Donor retention

Increasingly, a key goal of many charities is to strengthen donors’ commitment so they give more frequently and, ideally, make larger donations. Anthea Iva asks fundraisers what they are doing to make this happen.

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